The agency

A small senior team with an unreasonable standard.

DWJ & Co. exists because the work most brands need doesn't fit neatly inside one discipline — and hiring four vendors to cover it is how the strategy gets lost.

Bright white agency studio with a long black table and large abstract prints in magenta, cyan and lime

Why we exist

One strategy, held across every surface.

We were built by operators, not by a media department. That shows up in what we refuse to do: launch a campaign against a broken offer, pitch press for a brand that can't handle the inbound, or place an assistant into a role nobody has defined.

Engagements are senior-led from pitch to handoff. The people in the room are the people doing the work, and every project ends with documented process the client's own team can run.

7: Practices under one roof
100%: Senior-led engagements

Operating principles

Strategy before aesthetics

A beautiful brand attached to a broken model is an expensive way to fail faster. We fix the argument first.

Scope is a promise

What we scope is what we deliver, on the date we said. Change orders are conversations, not surprises.

Documented or it didn't happen

Every engagement ends with process the client's own team can run without us in the thread.

Small senior team

The people in the pitch are the people doing the work. No handoff to a junior bench after signature.

Devin Wilmott Johnson, Founder of DWJ & Co.

Agency motto

Paper Follows Purpose.

Founder & Principal

Devin Wilmott Johnson

Devin Wilmott Johnson is a Presidential Lifetime Achievement Honoree and award-winning brand strategist. She founded DWJ & Co. to give founders, institutions, and multi-million-dollar brands a single, senior-led team that can hold strategy, creative, and operations to the same standard — so nothing falls through the cracks between the story and the systems that deliver it.

Beyond DWJ & Co., Devin is the founder of Girls Trip Society and Project Takeoff, Inc., a 501(c)(3) nonprofit built on the belief that “Exposure Creates Opportunity.” She currently collaborates with Russell Glen Company and the Red Bird Public Improvement District, and her prior leadership includes executive roles at Texas Supremacy of Music and Arts Conservatory and multimillion-dollar beauty brand Yummy Extensions.

Her work has been featured in Forbes, TED, Essence, ESPN, CBS, The CW, NBC, Business Insider, and ABC. Born and raised in the Midwest with a family legacy in international real estate development, Devin earned a Bachelor of Science from Iowa State University. She is a wife, mother of two daughters, and a woman of faith committed to purpose-driven leadership and community impact.

Select press & recognition

Forbes

TED

Essence

ESPN

CBS

NBC 5

The team