The agency
A small senior team with an unreasonable standard.
DWJ & Co. exists because the work most brands need doesn't fit neatly inside one discipline — and hiring four vendors to cover it is how the strategy gets lost.
Why we exist
One strategy, held across every surface.
We were built by operators, not by a media department. That shows up in what we refuse to do: launch a campaign against a broken offer, pitch press for a brand that can't handle the inbound, or place an assistant into a role nobody has defined.
Engagements are senior-led from pitch to handoff. The people in the room are the people doing the work, and every project ends with documented process the client's own team can run.
- 7
- Practices under one roof
- 100%
- Senior-led engagements
Operating principles
Strategy before aesthetics
A beautiful brand attached to a broken model is an expensive way to fail faster. We fix the argument first.
Scope is a promise
What we scope is what we deliver, on the date we said. Change orders are conversations, not surprises.
Documented or it didn't happen
Every engagement ends with process the client's own team can run without us in the thread.
Small senior team
The people in the pitch are the people doing the work. No handoff to a junior bench after signature.
Paper Follows Purpose.
Devin Wilmott Johnson
Devin Wilmott Johnson is a Presidential Lifetime Achievement Honoree and award-winning brand strategist. She founded DWJ & Co. to give founders, institutions, and multi-million-dollar brands a single, senior-led team that can hold strategy, creative, and operations to the same standard — so nothing falls through the cracks between the story and the systems that deliver it.
She currently serves as the fractional chief marketing officer at Russell Glen Company and project manager of the Red Bird Public Improvement District, and her prior leadership includes corporate leadership roles at Texas Supremacy of Music and Arts Conservatory and multimillion-dollar beauty brand Yummy Extensions.
Her work has been featured in Forbes, TED, Essence, ESPN, CBS, The CW, NBC, Business Insider, and ABC. Born and raised in the Midwest with a family legacy in international real estate development, Devin earned a Bachelor of Science from Iowa State University. She is a wife, mother of two daughters, and a woman of faith committed to purpose-driven leadership and community impact.
The team
The people in the room are the people doing the work.
Shon J.
Client Experience Manager
Ryan H.
Head of Operations
TJ V.
Project Manager
Strategic Collaborators
Our strategic collaborators are independent professionals and service providers who work alongside DWJ & Co. on select projects and client engagements.
Edward S.
Creative Consultant
Linda A.
Brand Strategy Consultant
Loren S.
Events & Experiences Consultant
Extended network
- Judy C.Graphic Designer
- Ashley C.Marketing Lead
- Aeegie L.Graphic Designer
- Mary Z.Operations Admin
- Angel D.Public Relations
- Gabrielle H.Digital Marketing