A luxury beauty brand scaled from the inside out across operations, retail, and customer experience.

01

Situation.

The brand had built a strong reputation in a global category, but its internal infrastructure had not caught up to its growth. Retail, fulfillment, customer experience, and internal marketing were operating in silos, with no dedicated operational leadership to align them.

• Retail stores were generating $250K–$400K annually, leaving significant revenue upside on the table.
• More than 90% of revenue came from online sales and internal fulfillment, but systems and workflows were not built to scale.
• Cross-departmental communication was fragmented, slowing execution across retail, fulfillment, marketing, and HR.
• The brand was preparing to expand into a professional product line without a dedicated launch infrastructure.

02

Move.

We embedded as the operational and creative extension of the executive team, leading retail, fulfillment, customer experience, and internal marketing while building the new professional line from concept to launch.

• Streamlined cross-functional workflows between retail, fulfillment, internal marketing, and HR to improve efficiency and communication.
• Scaled e-commerce fulfillment and customer experience operations to support the brand's digital-first revenue model.
• Led retail strategy and operations, helping both flagship stores move toward their first $1M+ annual revenue period.
• Served as production support on brand campaigns and photoshoots, coordinating photographers, videographers, models, stylists, and talent.
• Managed influencer and celebrity partnerships that elevated visibility in the beauty and entertainment space.
• Built the professional-grade subsidiary line: identity, tone, packaging, inventory systems, fulfillment, and launch campaigns.

03

Result.

The brand operated with stronger internal systems, a more cohesive customer experience, and a retail business that scaled well beyond its prior baseline. The professional line launched as a distinct B2B brand within the same ecosystem.

• Retail stores reached their first $1M+ in annual revenue after previously operating at $250K–$400K.
• Online fulfillment and customer experience scaled to support the brand's position as an industry leader in order processing.
• Operational systems and workflows were implemented with enough durability to continue running after the engagement.
• The professional line launched with a clear identity, product infrastructure, and go-to-market support.