A luxury hair brand scaled from the inside out across operations, retail, and customer experience.

01

Situation.

Yummy Extensions had built a strong reputation in the global hair market, but its internal infrastructure had not caught up to its growth. Retail, fulfillment, customer experience, and internal marketing were operating in silos, and there was no dedicated operational leadership to align them.

• Retail stores were generating $250K–$400K annually, leaving significant revenue upside on the table.
• More than 90% of revenue came from online sales and internal fulfillment, but systems and workflows were not built to scale.
• Cross-departmental communication was fragmented, slowing execution across retail, fulfillment, marketing, and HR.
• The brand was preparing to expand its professional product line, KOSA Professionals, without a dedicated launch infrastructure.

02

Move.

We embedded as the operational and creative extension of the executive team, leading retail, fulfillment, customer experience, and internal marketing while also building the KOSA Professionals brand from concept to launch.

• Streamlined cross-functional workflows between retail, fulfillment, internal marketing, and HR to improve efficiency and communication.
• Scaled e-commerce fulfillment and customer experience operations to support the brand's digital-first revenue model.
• Led retail strategy and operations, helping the Dallas and Brooklyn stores move toward their first $1M+ annual revenue period.
• Served as production support on brand campaigns and photoshoots, coordinating photographers, videographers, models, stylists, and talent.
• Managed influencer and celebrity partnerships that elevated the brand's visibility in the beauty and entertainment space.
• Built KOSA Professionals as a professional-grade subsidiary: identity, tone, packaging, inventory systems, fulfillment, and launch campaigns.

03

Result.

Yummy Extensions operated with stronger internal systems, a more cohesive customer experience, and a retail business that scaled well beyond its prior baseline. KOSA Professionals launched as a distinct B2B brand within the Yummy Extensions ecosystem.

• Retail stores reached their first $1M+ in annual revenue after previously operating at $250K–$400K.
• Online fulfillment and customer experience scaled to support the brand's position as an industry leader in order processing.
• Operational systems and workflows were implemented with enough durability to continue running after the engagement.
• KOSA Professionals launched with a clear professional identity, product infrastructure, and go-to-market support.